Our Culture

Making a difference to Indian farmers is of paramount importance to us. It is in the genesis of our journey that we decided to make a difference to the lives of farmers. Sustain them, grow them and co-opt them into the reawakening of the age – old and proven practices of cultivation, farming, harvesting and storage. The fundamental driver though, being the need to deliver sustainable living to them.

How do we do that? How do we bring the farmer into a beneficial circle of life?

We understand India’s farmers. The farmers today invest on an average 50-60% of their earnings into pesticides and fertilizers. Rural indebtedness, market fluctuations coupled with an unpredictable weather. What we have is a troubled small farmer, many of them driven to commit suicides. We believe that grouping farmers together, bound by a passion to go organic will alleviate their economic situation, leverage their timeless wisdom and certainly deliver better returns.

Purchase of produce by us at a profitable price. This means that the farmer is assured of a return independent of cyclical ups and downs. In addition, we work alongside with farmers- helping them augment their knowledge and processes. It is this culture of helpfulness and empathy, which we have christened in our mission as the strengthening of the circle of life.
Needless to say, there are two other points in the circle of life -you and the planet. You eat healthier, pesticide and chemical – free food and the planet gains from better use of water, land and rotation of crops.
The circle of life is a culture imperative, which goes beyond commerce. We are there with India every step of the way.