Making a difference to Indian farmers is of paramount importance to us. It is in the genesis of our journey that we decided to make a difference to the lives of farmers. Sustain them, grow them and co-opt them into the reawakening of the age – old and proven practices of cultivation, farming, harvesting and storage. The fundamental driver though, being the need to deliver sustainable living to them.
How do we do that? How do we bring the farmer into a beneficial circle of life?
We understand India’s farmers. The farmers today invest on an average 50-60% of their earnings into pesticides and fertilizers. Rural indebtedness, market fluctuations coupled with an unpredictable weather. What we have is a troubled small farmer, many of them driven to commit suicides. We believe that grouping farmers together, bound by a passion to go organic will alleviate their economic situation, leverage their timeless wisdom and certainly deliver better returns.